Stealth Health

This seems like a good idea:

stealth health n. The practice of making a recipe or food product healthier without advertising the change to consumers. Example: And once a reformulated food passes the test, companies often avoid saying anything on the label or in advertisements about the nutritional improvements — especially when it comes to salt. Most people don’t think they need to cut back on sodium. Better to say nothing. It's known in the trade as "stealth health." —Corby Kummer, “Pie In the Sky,” The New York Times, October 5, 2016

-J